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First Ad Kit

Critical Design \ Product 2023

FIRST AD KIT

Winner of the 2023 Spring of Tsing Hua Arts Excellence Award.

Design Statement

In the FIRST AD KIT exhibition, viewers discover inventions like "Ad-Blocking Eye Mask," "Ad-Blocking Phone Case," and "Ad-Blocking Stickers." The project showcases the process from user interviews and design thinking to prototyping.

Starting from user needs, these products present a humorous, ironic, yet cute resistance against ubiquitous advertising. It is not a painful plea against the tech giants, but a practice of social design—a gentle revelation about a possible methodology for digital life.